Campaigns from the Ground Up: State House Elections in a National Context Ebook

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Publication: Routledge
 
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Description

Based on data from recent elections, this book examines state house races in four key states—California, Texas, Michigan, and Virginia—and creates simulations of campaign planning, strategizing, budgeting, fundraising, and winning in a variety of political contexts. The authors have not only researched and taught about these issues—they have conducted campaigns, run for office, and served in government at every level from the local to the national. They have experience confronting questions of campaign ethics and crisis management, and they actively embrace social media in their work. Internet fundraising as well as campaign websites are among the many media subjects included. This is a book not just for candidates, campaign professionals, and students, but for all concerned citizens who want to understand the pathways of politics better.

Features of this Innovative Text:

  • Examines state house races in four key states—California, Texas, Michigan, and Virginia
  • Creates simulations of campaign planning, strategizing, budgeting, fundraising, and winning in a variety of political contexts
  • Guides students through creation of a complete campaign plan and offers campaign crisis management, media relations, and ethics challenges
  • Provides real-life experiential learning to college students and encourages the application of theories and techniques they have studied
  • Offers Web-based student ancillaries including case material (maps, demographics, and more) for the four state simulations plus an invaluable outline of “Steps in Creating a Campaign Plan”

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Campaigns from the Ground Up: State House Elections in a National Context