Digital Marketing Ebook

Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Publication: Routledge
 
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Language: English
Publication Date: October 2014
Pages: 368
File Size: 18865 Kbytes

Restrictions set by Publisher:
- Text-to-speech feature not available.
- Printing is not permitted.
- You cannot copy text from file.
- Free application Adobe Digital Editions, Aldiko reader, or Bluefire reader required .
$57.95
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You're about to purchase a Downloadable Ebook

Hi, sorry for the interruption!
We're repeating some important information here to ensure that you're making an informed purchase. Please review it.

  • Don't get caught unaware. Preview ebook and open the sample ebook on each of your intended devices before continuing.
  • You will need a Free 3rd-party application that can read the intermediate .acsm file you will receive as download. PDF/Epub format is downloaded automatically by the application thereafter. Please install the necessary software first on your intended device of use.
  • e-Book can be copied on up to 6 devices that must have the same Adobe ID
  • We can only keep the download on our site until the ebook publishers/distributors authorize us to do so. Please keep a backup.
  • - Printing is not permitted.
    - You cannot copy text from file.
  • Refund Policy
    Refunds are not allowed after the ebook is opened so please open the ebook directly on your intended device. Refund requests should be recieved within 7 days after download is made available. Of course, if you get an incorrect ebook ( different from what is mentioned in the title) or if the ebook doesn't open on the initial device, then we'll assist with fixing the issue or get you a refund if a timely fix isn't available.
  • Customer Service
    We currently only provide ticket (online form submission) or email support. Rest assured that you're in good hands; customers like our professional service!
I have previewed the ebook and read the requirements and terms.
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Language: English
Publication Date: October 2014
File Size: 8402 Kbytes

Restrictions set by Publisher:
- Text-to-speech feature not available.
- Printing is not permitted.
- You cannot copy text from file.
- Free application Adobe Digital Editions, Aldiko reader, or Bluefire reader required .
$57.95
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ISBN: 9781317999751   Should I buy this Ebook?   Write a Review

Description

(E-Books do not include any DVD or CD with the purchase.)

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to

  • Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.
  • Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).
  • Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.
  • Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.

This interactive guidebook provides a truly Connected Digital Experience (CDE) : the Zappar augmented reality mobile app allows the reader to activate the “Discover More” and " Play Video " icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org) .   " Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. __
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Digital Marketing is the ideal guide for aspiring leaders- executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy.

To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected]

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Android

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IPhone/IPad

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Other E-Reader

Several Other devices supported

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Digital Marketing