Flying Off Course IV: Airline Economics and Marketing Ebook

Publication: Routledge
 
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Description

Rigas Doganis’s Flying Off Course has been the bible of the airline industry for several decades and this new edition is published to take into account the sweeping changes that the business has undergone in the new millennium. Further liberalisation of international regulations, the privatisation of many government-owned airlines, globalisation and the growing impact of electronic commerce are among the many developments that have lead to new operating practices and management concepts. This fourth edition sets out to reflect the impact of these changes on airline economics and operations. Largely rewritten and completely updated the book also contains two entirely new chapters, which discuss the rise of the no frills, low cost carriers and the future prospects for the industry. Among the issues explored are the environmental impact of the industry, the impact of the internet on marketing and sales, the development of strategic alliances, increased privatization of national carriers and the general impact of regulatory measures. As an essential guide to the what makes the airline industry tick, the book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics. It is a key resource for all students and practitioners involved with one of the world’s most significant businesses.

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Flying Off Course IV: Airline Economics and Marketing