General Marketing Ebooks

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable ebook cover
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What Customers Want ebook cover
$20.35 $24.95
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The Big Book of Customer Service Training Games ebook cover
$21.20 $26.00
Positioning: The Battle for Your Mind, 20th Anniversary Edition ebook cover
$17.50 $20.00
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less ebook cover
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The Dream Society ebook cover
$16.45 $20.00
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Social Media for Social Good: A How-to Guide for Nonprofits ebook cover
$28.30 $35.00
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Product Strategy for High Technology Companies ebook cover
$41.65 $52.00
The Marketing Playbook ebook cover
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever ebook cover
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Selling to the C-Suite ebook cover
$24.35 $30.00
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management ebook cover
How to Sell at Margins Higher Than Your Competitors ebook cover
Book Yourself Solid ebook cover
Market Segmentation: How to do it, how to profit from it ebook cover
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause ebook cover
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Delivering Knock Your Socks Off Service ebook cover
$5.40 $6.99
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Compensating the Sales Force ebook cover
$32.20 $39.95
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Firebrands: Building Brand Loyalty in the Internet Age ebook cover
$26.65 $32.95
Free Prize Inside: How to Make a Purple Cow ebook cover
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Net Words: Creating High-Impact Online Copy ebook cover
$15.65 $19.00
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Built to Serve: How to Drive the Bottom Line with People-First Practices ebook cover
$27.50 $34.00
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. ebook cover
$11.55 $14.95
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know ebook cover