General Marketing Ebooks

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable ebook cover
Positioning: The Battle for Your Mind, 20th Anniversary Edition ebook cover
$17.50 $20.00
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less ebook cover
The Marketing Playbook ebook cover
Hot deal!
Product Strategy for High Technology Companies ebook cover
$41.65 $52.00
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever ebook cover
Market Segmentation: How to do it, how to profit from it ebook cover
Hot deal!
Delivering Knock Your Socks Off Service ebook cover
$5.40 $6.99
How to Sell at Margins Higher Than Your Competitors ebook cover
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management ebook cover
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis ebook cover
$26.00 $30.00
Customer Relationship Management ebook cover
Hot deal!
Marketing That Matters: 10 Practices to Profit Your Business and Change the World ebook cover
$13.00 $16.95
Book Yourself Solid ebook cover
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause ebook cover
Hot deal!
The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. ebook cover
$11.55 $14.95
Hot deal!
Net Words: Creating High-Impact Online Copy ebook cover
$15.65 $19.00
Sun Tzu Strategies for Marketing ebook cover
$16.65 $19.00
Free Prize Inside: How to Make a Purple Cow ebook cover
Hot deal!
Blog Marketing ebook cover
$29.10 $36.00
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know ebook cover
Hot deal!
The Brand Mindset ebook cover
$29.10 $36.00
Implementing Electronic Card Payment Systems ebook cover
$79.00 $89.00
A New Brand World ebook cover