General Marketing Ebooks

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The Activation Imperative: How to Build Brands and Business by Inspiring Action ebook cover
$31.25 $41.99
Detective Marketing ebook cover
$5.85 $6.50
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The Four Pillars of Profit-Driven Marketing ebook cover
$32.20 $40.00
Memorable Customer Experiences: A Research Anthology ebook cover
$149.95
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap ebook cover
$149.95
Credit Management ebook cover
$59.95
Shopping 3.0: Shopping, the Internet or Both? ebook cover
$49.95
The Psychology of Marketing: Cross-Cultural Perspectives ebook cover
$154.95
Premium by Design: How to Understand, Design and Market High End Products ebook cover
$124.95
Healthcare Relationship Marketing: Strategy, Design and Measurement ebook cover
$139.95
The Changing MO of the CMO ebook cover
$59.95
The Principles of Islamic Marketing ebook cover
$109.95
The Strategy and Tactics of Pricing ebook cover
$129.95
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases ebook cover
$149.95
Predicting Market Success ebook cover
$19.99
Branding and Product Design: An Integrated Perspective ebook cover
$79.95
Marketing High Profit Product/Service Solutions ebook cover
$134.95
Advanced Database Marketing ebook cover
$149.95
What the New Breed of CMOs Know That You Don't ebook cover
$59.95
The 'Made in Germany' Champion Brands ebook cover
$149.95
Obstructive Marketing ebook cover
$149.95
Action Research for Professional Selling ebook cover
$149.95
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase ebook cover
$119.95
Cybermarketing 2e ebook cover
$72.95