General Marketing Ebooks

Brand Risk: Adding Risk Literacy to Brand Management ebook cover
$57.95
Memorable Customer Experiences: A Research Anthology ebook cover
$57.95
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap ebook cover
$57.95
Credit Management ebook cover
$62.95
Shopping 3.0: Shopping, the Internet or Both? ebook cover
$57.95
The Psychology of Marketing: Cross-Cultural Perspectives ebook cover
$57.95
Premium by Design: How to Understand, Design and Market High End Products ebook cover
$57.95
Healthcare Relationship Marketing: Strategy, Design and Measurement ebook cover
$57.95
The Changing MO of the CMO ebook cover
$59.95
The Principles of Islamic Marketing ebook cover
$109.95
Branding and Product Design: An Integrated Perspective ebook cover
$57.95
Marketing High Profit Product/Service Solutions ebook cover
$57.95
Advanced Database Marketing ebook cover
$57.95
What the New Breed of CMOs Know That You Don't ebook cover
$57.95
The 'Made in Germany' Champion Brands ebook cover
$57.95
Obstructive Marketing ebook cover
$57.95
Action Research for Professional Selling ebook cover
$57.95
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase ebook cover
$57.95
What's Your Business?: Corporate Design Strategy Concepts and Processes ebook cover
$57.95
Always On: Digital Brand Strategy in a Big Data World ebook cover
$57.95
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! ebook cover
$8.00 $9.99
So, What's the Bottom Line? ebook cover
$10.20 $12.99
Strategic Tools and Methods for Promoting Hospitality and Tourism Services ebook cover
$195.00
The Networked Organization ebook cover
$8.40 $9.99