General Marketing Ebooks

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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service ebook cover
$15.20 $19.95
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation ebook cover
$37.00 $49.99
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Hello, My Name Is Awesome: How to Create Brand Names That Stick ebook cover
$13.00 $16.95
FMCG: The Power of Fast-Moving Consumer Goods ebook cover
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Creating a Powerful Brand: It's Not Just Business, It's Personal ebook cover
$11.80 $14.95
How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management ebook cover
$2.70 $2.99
Strategic Integrated Marketing Communications ebook cover
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Strategic Marketing, An Introduction: Business, Marketing ebook cover
$28.80 $37.95
The Routledge Handbook of Tourism Marketing ebook cover
Wine and Identity: Branding, Heritage, Terroir ebook cover
Supply Chain Strategies: Demand Driven and Customer Focused ebook cover
Managing for Service Effectiveness in Social Welfare Organizations ebook cover
The ROI of Pricing: Measuring the Impact and Making the Business Case ebook cover
Creativity Research: An Inter-Disciplinary and Multi-Disciplinary Research Handbook ebook cover
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS ebook cover
Policy and Marketing Strategies for Digital Media ebook cover
Pocket Guide to Selling Services and Products ebook cover
Entrepreneurial Marketing: An effectual approach ebook cover
Social Marketing: Advances in Research and Theory ebook cover
Lifestyle Market Segmentation ebook cover
Profit Maximization Through Customer Relationship Marketing ebook cover
Business-to-Business: A Global Network Perspective ebook cover
Positioning Theory and Strategic Communication ebook cover
Strategic Pricing for the Arts ebook cover