General Marketing Ebooks

Memorable Customer Experiences: A Research Anthology ebook cover
$149.95
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap ebook cover
$149.95
Credit Management ebook cover
$59.95
The Psychology of Marketing: Cross-Cultural Perspectives ebook cover
$154.95
Premium by Design: How to Understand, Design and Market High End Products ebook cover
$124.95
Healthcare Relationship Marketing: Strategy, Design and Measurement ebook cover
$139.95
The Changing MO of the CMO ebook cover
$59.95
The Principles of Islamic Marketing ebook cover
$109.95
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases ebook cover
$54.95
Taking Technology to the Market ebook cover
$124.95
Branding and Product Design: An Integrated Perspective ebook cover
$79.95
Marketing High Profit Product/Service Solutions ebook cover
$134.95
Advanced Database Marketing ebook cover
$149.95
What the New Breed of CMOs Know That You Don't ebook cover
$54.95
The 'Made in Germany' Champion Brands ebook cover
$157.00
Obstructive Marketing ebook cover
$54.95
Action Research for Professional Selling ebook cover
$157.00
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase ebook cover
$119.95
Always On: Digital Brand Strategy in a Big Data World ebook cover
$84.00
Hot deal!
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! ebook cover
$8.00 $9.99
Hot deal!
So, What's the Bottom Line? ebook cover
$10.20 $12.99
Strategic Tools and Methods for Promoting Hospitality and Tourism Services ebook cover
$195.00
Hot deal!
The Networked Organization ebook cover
$8.40 $9.99
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning ebook cover
$54.95