Profiles in Small Business Ebook
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Description
“Profiles in Small Business” considers how small firms achieve competitive advantages in the marketplace. Using rich primary source data, the book presents seventeen detailed profiles on diverse small businesses within a three year time frame. Each profile shows how an entrepreneur has tried to achieve a competitive advantage in the marketplace by fighting against the forces of extended rivalry: market competitors, buyers, suppliers, substitutes and potential entrants. The book also discusses reasons for cash flow problems and difficulties associated with excessive “gearing.”
The book offers a rigorous, non-technical treatment with tables and schemes illustrating the text. The authors bring insights from managerial economics, industrial organization and small firm consulting. They apply a common framework in all the examples and keep their analysis well grounded in the reality of small business existence. The book is a companion volume to “Small Business Enterprise,” also published by Routledge.
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