Projekt-PR: Vom Kulturprojekt bis zum Groflughafen Ebook

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Es gibt viele Projekte, die nicht nur fur schlechtes Projektmanagement bekannt sind, sondern auch fur mangelhafte Information und Kommunikation – prominentestes Beispiel ist wohl der Flughafen Berlin Brandenburg.

Tatsachlich ist aktive und reaktive Projekt-PR ein wichtiger Erfolgsfaktor im Projektmanagement, vollig unabhangig von der Gro?e des Projekts. Verantwortlich dafur ist der Projektmanager, gemeinsam mit allen, die Verantwortung fur die Planung, Finanzierung und Ausfuhrung eines Projekts tragen. Nur mittels regelma?iger effektiver und effizienter Information und Kommunikation konnen sie mehr Offenheit im Projektumfeld erreichen und das Vertrauen der Offentlichkeit und der Projektbeteiligten gewinnen. Damit das funktioniert, sind alle Beziehungen im Zusammenhang mit dem Projekt- zum Auftraggeber, den Stakeholdern, Mitarbeitern, Lieferanten, Partnern und selbstverstandlich zur Offentlichkeit – immer wieder umfassend zu analysieren, fortwahrend zu verbessern und bei Bedarf neu zu gestalten.
Das Buch beschreibt das ganzheitliche Beziehungsmanagement im Rahmen von Projekten und erlautert, warum Projektmanager ihr Projekt auch vermarkten und verkaufen mussen und wie sie damit einen wesentlichen Beitrag fur das Image des Projekts und ihres Unternehmens oder ihrer Organisation leisten.

Der Autor beginnt bei der Konzeption der PR-Arbeit, zeigt die Bedeutung der PR in Bezug auf den Kunden, beschreibt die betreffenden Verantwortlichkeiten im Projekt sowie die klassische Medienarbeit in Presse, Rundfunk und Fernsehen und schlie?t mit Content-Strategien, dem Einsatz von Social Media im Rahmen der Projekt-PR sowie praktischen Checklisten..

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Projekt-PR: Vom Kulturprojekt bis zum Groflughafen