Research Ebooks

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Product Strategy for High Technology Companies ebook cover
$42.15 $52.00
Consumer Value ebook cover
$37.95
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Pocketbook Power ebook cover
$20.60 $24.95
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Think Like Your Customer ebook cover
$16.65 $20.00
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The Focus Group Research Handbook ebook cover
$40.55 $49.95
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A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong ebook cover
$17.60 $22.95
Product Experience ebook cover
$209.85 $225.00
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Analyzing Social Media Networks with NodeXL: Insights from a Connected World ebook cover
$35.25 $46.95
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The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them ebook cover
$20.45 $24.95
Selling in a New Market Space ebook cover
$31.45 $36.00
Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works ebook cover
$4.37 $4.95
Applying Social Cognition to Consumer-Focused Strategy ebook cover
$54.95
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Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty ebook cover
$27.85 $34.00
Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work ebook cover
$14.95
All Customers Are Irrational ebook cover
$2.23
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics ebook cover
$27.85 $34.00
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Marketing Demystified ebook cover
$19.05 $23.00
Qualitative Research Methods in Public Relations and Marketing Communications ebook cover
$64.95
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Shop 'til You Drop: Consumer Behavior and American Culture ebook cover
$24.45 $30.00
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Market New Products Successfully: Using Simulated Test Market Technology ebook cover
$79.30 $99.50
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Built to Love: Creating Products That Captivate Customers ebook cover
$21.30 $27.95
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Brand Turnaround ebook cover
$27.05 $33.00
Consumer Boycotts ebook cover
$24.95
The Active Consumer: Novelty and Surprise in Consumer Choice ebook cover
$54.95