Research Ebooks

Hot deal!
Market New Products Successfully: Using Simulated Test Market Technology ebook cover
$83.55 $104.99
Hot deal!
Built to Love: Creating Products That Captivate Customers ebook cover
$21.30 $27.95
Hot deal!
Brand Turnaround ebook cover
$27.05 $33.00
The Active Consumer: Novelty and Surprise in Consumer Choice ebook cover
$54.95
Consumer Boycotts ebook cover
$24.95
Hot deal!
Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition ebook cover
$20.60 $24.95
Hot deal!
Corporate Intelligence Awareness: Securing the Competitive Edge ebook cover
$19.05 $24.95
Competitive Strategy for Media Firms ebook cover
$36.95
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption ebook cover
$54.95
Research in Organizational Behavior ebook cover
$101.00
Hot deal!
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net ebook cover
$32.60 $39.95
Hot deal!
Slow Down, Sell Faster! ebook cover
$14.65 $18.95
Hot deal!
The eMarketplace: Strategies for Success in B2B eCommerce ebook cover
$20.60 $24.95
Global Consumer Behavior ebook cover
$149.99
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible ebook cover
$16.99
Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age ebook cover
$14.99
Corporate Financial Policy and R&D Management ebook cover
$58.99
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication ebook cover
$19.99
Laddering: Unlocking the Potential of Consumer Behavior ebook cover
$18.99
Analytics and Dynamic Customer Strategy: Big Profits from Big Data ebook cover
$32.99
The Marketing Performance Blueprint ebook cover
$18.99
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail ebook cover
$16.99
A / B Testing: The Most Powerful Way to Turn Clicks Into Customers ebook cover
$18.99