Research Ebooks

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Market New Products Successfully: Using Simulated Test Market Technology ebook cover
$82.55 $104.99
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Built to Love: Creating Products That Captivate Customers ebook cover
$21.00 $27.95
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Brand Turnaround ebook cover
$26.70 $33.00
Consumer Boycotts ebook cover
The Active Consumer: Novelty and Surprise in Consumer Choice ebook cover
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Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition ebook cover
$20.35 $24.95
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Corporate Intelligence Awareness: Securing the Competitive Edge ebook cover
$18.85 $24.95
Competitive Strategy for Media Firms ebook cover
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption ebook cover
Research in Organizational Behavior ebook cover
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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net ebook cover
$32.20 $39.95
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Getting Clients and Keeping Clients for Your Service Business ebook cover
$17.30 $24.95
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Slow Down, Sell Faster! ebook cover
$14.45 $18.95
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The eMarketplace: Strategies for Success in B2B eCommerce ebook cover
$20.35 $24.95
Absolute Value ebook cover
Business Transformation: A Roadmap for Maximizing Organizational Insights ebook cover
Global Consumer Behavior ebook cover
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible ebook cover
Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age ebook cover
Corporate Financial Policy and R&D Management ebook cover
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication ebook cover
Laddering: Unlocking the Potential of Consumer Behavior ebook cover
Analytics and Dynamic Customer Strategy: Big Profits from Big Data ebook cover