The Customer Loyalty Solution Ebook
You're about to purchase a Downloadable Ebook
We're repeating some important information here to ensure that you're making an informed purchase. Please review it.
- e-Book can be copied on up to 6 devices that must have the same Adobe ID
- Printing is not permitted.
- You cannot copy text from file.
Publication Date: March 2003
File Size: 2777 Kbytes
Restrictions set by Publisher:
- Text-to-speech feature not available.
- Printing is not permitted.
- You cannot copy text from file.
- Free application Adobe Digital Editions, Aldiko reader, or Bluefire reader required .
( 18.06% savings )
- Check Supported devices and software requirements .
- Ebooks once opened are non-refundable. View return policy .
- OnlineBookPlace.com Store Reviews on Google and Yahoo
How Today’s Marketing Leaders Have Bypassed the “Experts” to Craft Effective, Inexpensive Customer Loyalty Programs
Database marketing is today’s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land’s End to IBM are using today’s new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe.
Praise for The Customer Loyalty Solution:
" The Customer Loyalty Solution combines the best of traditional practice with contemporary market factors in terms that inspire and cut across industries. Straightforward enough for the upcoming 1-1 marketer as well as a great catch-up for the seasoned practitioner."—Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO
“Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across—clearly.”—Robert McKim, CEO, msdbm
“Well written and easy to understand. Hughes imparts his wisdom to set realistic expectations and provides case studies adding real-world application.”—J.C. Johnson, VP, Database Marketing, Fairfield Resorts
“Hughes distills the jargon and complexity of database marketing into a refreshingly straightforward and practical guide. The Customer Loyalty Solution should be required reading for anyone serious about making database marketing work.”—Jonathan Huth, VP, Relationship Database Marketing, Scotiabank
New technologies like the Web have brought unprecedented change to database marketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, “Why would I want to be that company’s customer? What’s in it for me?”
The Customer Loyalty Solution goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurchase, and identify and reward their most loyal and profitable customers. More than 40 detailed case studies and dozens of examples reveal success stories including
- Verizon’s “best in class” datamart that realized a 1681 percent return on marketing investment
- Isuzu’s database project that targeted only their best prospects—and cut industry-standard per-unit sales costs in half
- Weekly Standard ’s variable headline strategy that increased direct mail response rates by nearly 25 percent
Author and database marketing pioneer Arthur Hughes doesn’t hide behind incomprehensible formulas and impossible-to-navigate layouts. Each easy-to-follow chapter clearly addresses and explains a different piece of the database-marketing puzzle. Case studies are clearly marked and detail what went right—or wrong. Chapter-ending synopses summarize the lessons to be learned in each chapter and clearly review what worked and what didn’t. These features and others combine with innovative charts and quizzes to ensure hands-on understanding of material covered and make the book a timely, practical guide.
The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world’s leading marketers. It provides you with step-by-step techniques for benchmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repe
Should you buy this Ebook?
We've put together a collection of resources to help you make a decision regarding whether you should buy this Ebook from us.
- Is your device one of these? Ebook reading software will work on the following devices: Windows, Mac, Android 2.2+ Devices, IPad (iOS 3+), IPhone (iOS 3+), Kindle Fire. Several other devices are also supported by the software.
- Compare prices. Our price is $27.00. If you would like to research our competitors to see their prices. Here're some places to look:
Why should you buy Ebooks from onlinebookplace.com?
We've had 1000s of downloads so far and with over 300000+ Ebooks to choose from, onlinebookplace.com is becoming a favorite Ebook Store for many. Allow us to win you over with our competitive pricing, upfront policies and diligent customer service.
After installing the appropriate app for your device, try a Sample Download (Sherlock Holmes from Project Gutenberg) before purchase. The sample is only for checking device compatibility.
Check below for device compatibility and any free 3rd-party software requirements. Choice of what ebook reading app to use is yours, we only present a few common apps that several customers of ours have preferred. You should be able to transfer your purchase to more than one (upto 6) compatible devices as long as your ebook-reading apps have been registered with the same Adobe ID before opening the file.
Windows/Mac PC or Laptop
Free app Adobe Digital Editions required. Note that this software is not the same as Adobe Reader.