The Facebook Era
Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
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Every decade since the advent of computing there has been a disruptive innovation that fundamentally transforms business: mainframe computing in the 1970s, the PC in the 1980s, and the Internet in the 1990s. Online social networks- such as Facebook, LinkedIn, and MySpace – are this decade’s revolution, and will forever change the way you market, sell, and innovate.
The Facebook Era is here, and whether you’re in sales, marketing, business development, HR, or another role, online social networks will completely transform the way you run your business. More than ever, organizations will function, fail, or prosper based on the relationships and social capital between its customers, partners, vendors, employees, and executives. Leaders who can understand, navigate, and take advantage of this new socially networked world will gain a tremendous competitive advantage. This book explores the phenomenon of enterprise social networking and the steps everyone from the CEO down to the entry-level information worker must take to win in the Facebook Era.
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