Whisky: Technology, Production and Marketing Ebook

Publication: Academic Press
 
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Language: English
Publication Date: July 2003
File Size: 28686 Kbytes

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Publication Date: August 2009
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Publication Date: August 2014
Pages: 444
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Publication Date: July 2003
File Size: 5829 Kbytes

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Language: English
Publication Date: August 2014
File Size: 9803 Kbytes

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ISBN: 9780124046030   Should I buy this Ebook?   Write a Review

Description

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail.

  • Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner
  • Includes a chapter on marketing and selling whisky
  • Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.

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Whisky: Technology, Production and Marketing